ugly stik gx2
contest microsite
Ugly Stik released a brand new version of their famous Ugly Stik rod - which is known for it’s strength and durability. To demonstrate this as well as promote the new rod - Moroch partnered with them to film a mini-series in which one Ugly Stik GX2 rod is put to the test across the country. They selected several lucky anglers to test the rod at their favorite fishing spots and filmed episodes everywhere from Alaska to Hawaii.
The microsite is home to all of this content and is i-framed into Ugly Stik’s website. It displays a guide of the tour itself - the videos featuring each individual angler, the fishing locations, and more details and photos about each one. The website also became a home for Ugly Stik’s photo contest, Alaskan Adventure, which was created within the Shoutlet plugin. The website was designed to reflect the matching print campaign for the GX2 rod.
