In January 2014, McDonald’s hired a new CMO, Deborah Wahl. Moroch wanted to introduce themselves to her and share some of their McDonald’s knowledge in a format that would be a quick, easy, and to-the-point. The solution was to create an infographic that we could print and give to her in person. My role was to audit the copy with the copywriter to convert the information into infographic ready blurbs, as well as design the overall layout and hierarchy.