Moroch participated in another McCafe focused RFP in March for McDonald’s of New York Tri-State. This promotion was a contest that asked consumers to film a video of how McDonald’s McCafe coffee powers them through their day. The videos would then screened and sorted into five categories and the finalists would be chosen. Viewers would vote on their favorite of each of the five categories, resulting in a grand prize winner and the runners up. The winning video would be featured in a national McDonald’s commercial. The contest was to be hosted on mcdonaldsnytristate.com and my role was to design the look and feel for the contest pages and phases.